Get the latest gossip

A grand exit: why four-figure coats have become a high street fixture

From John Lewis to Cos, high street stores are selling coats costing more than £1,000 in a move to cast themselves as ‘luxe’ brands

Photograph: CosNow John Lewis, the British department store that prides itself on competitive pricing, and its “never knowingly undersold” pledge,has joined the trend. Graeme Moran, the associate editor of the retail industry magazine Drapers, says four-figure coats are the next step in these brands changing how they are perceived. While Daley, the designer behind John Lewis’s four-figure trench, prides himself on a commitment to craft and upcycling, with many of his pieces made in the UK, the same cannot be said for other high street brands.

Get the Android app