Get the latest gossip
A Decade Later, Beyoncé Is Still Pushing To Get A Trademark on Daughter Blue Ivy’s Name
Beyoncé is still trying to trademark her daughter Blue Ivy's name 12 years after she and Jay-Z first sought to do so, but there is a new complication.
The star’s lawyers say that ruling should be overturned, arguing that nobody is going to confuse Beyoncé and Jay-Z’s daughter — once dubbed the “most famous baby in the world” — with a small clothing shop. “No reasonable consumer would ever suffer any form of confusion when encountering the [store’s] logo, which is used with one small shop in Fish Creek, Wisconsin, an unincorporated community with a population of approximately 997 people,” Beyoncé’s attorneys write. It was this tentative denial that Beyoncé’s attorneys challenged last week, arguing that Americans know who Blue Ivy Carter is and would never think she was “somehow connected to a lovely boutique shop in a small town in rural Wisconsin.”
Or read this on Billboard
