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A ChatGPT for Music Is Here. Inside Suno, the Start-up Changing Everything

Suno AI wants everyone to be able to produce their own pro-level songs with artificial intelligence — but what does that mean for artists?

Its very existence feels like a fissure in reality, at once awe-inspiring and vaguely unholy, and I keep thinking of the Arthur C. Clarke quote that seems made for the generative-AI era: “Any sufficiently advanced technology is indistinguishable from magic.” A few weeks after returning from Cambridge, I send the song off to Living Colour guitarist Vernon Reid, who’s been outspoken about the perils and possibilities of AI music. Co-founders Shulman, Freyberg, Georg Kucsko, and Martin Camacho, all machine-learning experts, worked together until 2022 at another Cambridge company, Kensho Technologies, which focused on finding AI solutions to complex business problems. Suno’s biggest potential competitor so far seems to be Google’s Dream Track, which has obtained licenses that allow users to make their own songs using famous voices like Charlie Puth’s via a similar prompt-based interface.

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