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“You’re Hired!” Meet Rich Spirit, The Company That Stepped In To Back Controversial Donald Trump Movie ‘The Apprentice’, & Hear What’s Next For The New U.S. Indie Producer-Distributor
Hear from new producer-financier Rich Spirit, which recently stepped in to back Sebastian Stan movie The Apprentice.
Ali Abbasi-directed The Apprentice, starring Sebastian Stan as Trump and Jeremy Strong as his fixer Roy Cohn, debuted to acclaim at Cannes but became bogged down by legal threats from the former President who took exception to the material. JAMES SHANI: Rich Spirit was founded on the belief that audiences — especially the younger demo — deserve more bold, original films that reflect their reality and experiences, and The Apprentice is the perfect opportunity for us to deliver that. With The Apprentice, for example, our wide release in October is a crucial moment, but we’ve talked about keeping a long tail marketing strategy well into mid-2025 where we do things like university screening events to convene with students and thought leaders around the themes of the film.
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