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‘You Need This’ Director on Consumer Capitalism’s Grip on Society and Why He Won’t Stay Silent (EXCLUSIVE)
“You Need This” director examines the roots of consumer capitalism and asks what it would mean to break free.
Produced by Academy Award winning filmmaker Adam McKay (“Don’t Look Up”), known for his satirical films blending comedy with political and economic critique, “You Need This” delivers a provocative analysis of capitalist consumerism and its effects on the planet and society. Dissecting the psychological and societal mechanisms that drive mass consumption, the film traces its roots back to the unregulated post-war American economy, when natural resources seemed infinite and the pursuit of material wealth, driven by aggressive marketing strategies, became synonymous with success and happiness. The film highlights a chilling new frontier: “dream advertising,” a concept explored by MIT scientists featured in the doc, who warn of corporations attempting to engineer ads into people’s subconscious through audio and video stimulation.
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