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"You Are A Culinary Colonizer": People Are Calling For A Boycott Of David Chang's Momofuku After The Company Sent Cease-And-Desists To Asian-Owned Businesses
"Trying to claim ownership of it is like trying to claim 'ketchup' or 'mayo.'"
It's worth noting that Momofuku has owned the trademark rights to "chile crunch" since last year as part of a legal settlement with Chile Colonial, a Denver-based company that produces a Mexican version of chili crisp (similar to salsa macha) — to which Momofuku now licenses the "chile crunch" trademark. Twitter: @ChefJonKung"He doesn't want to be respected by AAPI," they wrote. "He wants to be the [one] who white suburbanites reach for when they're at Erewhon."
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