Get the latest gossip
“Wrong Direction”: Linear TV Advertising & Original Productions’ Future Bleak, Ken Ziffren Warns
Linear TV Advertising & Original Production’s Future Is Bleak, Ken Ziffren Says
“On the whole, the combination of online and social media viewing, on the revenue front will not increase consumer spend,” the famously circumspect Ziffren Brittenham LLP co-founder warned the Beverly Hills Bar Association in his annual lecture Friday. Recently named to LA Mayor Bass’ newly formed entertainment advisory panel, reappointed City of Angels Film Czar Ziffren is as close to a full on mandarin that the industry has over the past several decades. Citing several studies examining the steady fall in linear TV advertising and the drop in original productions from streamers, Ziffren’s remarks Friday have a potential Nixon goes to China blast radius because of his long history in the industry and his prestige.
Or read this on Deadline