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‘Worrying is my hobby’: Shura on overcoming injuries, writer’s block and being dropped twice by her label

The London musician has endured a lot since she emerged as a viral bedroom pop star back in 2014. Now she is channelling those setbacks into a new album that’s ‘devastating, but in a fun way’

Already in what she calls her Muscle Mummy era – partly inspired by the Kristen Stewart-starring, queer bodybuilding thriller Love Lies Bleeding – this buff new mindset involved the singer, songwriter and producer learning jujitsu for the video for World’s Worst Girlfriend, the soft-pop highlight of this month’s excellently titled third album, I Got Too Sad for My Friends. The seeds of I Got Too Sad for My Friends’s creation started with its predecessor, Forevher, an album exploring queer love over airy 70s grooves that Shura feels didn’t get the shot it deserved. Someone gives me money to make a record, then they’re like: Oh, that was a bad idea Shortly after releasing a deluxe version of Forevher in early 2021, and moving back to London, she was dropped again, this time by the indie label Secretly Canadian.

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