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‘Wizards Beyond Waverly Place’ Enchants Audiences To Score Record Premiere Viewership On Disney+
Wizards Beyond Waverly Place has scored record premiere viewership for a Disney Channel series on Disney+
“ Wizards Beyond Waverly Place has reintroduced the magic of the Russo family to a new generation, resonating with audiences across platforms,” Ayo Davis, president, Disney Branded Television, said in a statement. Wizards Beyond Waverly Place seems to be quite buzzy on social media as well, generating more than 125M total impressions and 13M engagements across the show handles, as well as the Disney Channel and Disney+ accounts, on Instagram, TikTok and Facebook as of November 11. In another move to engage young audiences — and showcase the enduring popularity of the original series — Disney released the finale of Wizards of Waverly Place on TikTok on October 29, where it has tallied nearly 11M views.
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