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‘Will Trent’ Season 2 Premiere Shows Growth for ABC in Multiplatform Viewership
ABC has made it a priority to turn Season 2 of “Will Trent” into a hit — and so far, with its premiere viewership, the strategy seems to be working.
Network execs attribute the growth to an extended plan to expose the show to audiences on multiple platforms and in various time slots. Buoyed by the show’s early signs of success in Season 1 (growing its audience in a 10 p.m. slot, a rarity these days in linear), ABC developed an awareness campaign to capitalize on that. Based on Karin Slaughter’s “Will Trent” book series, the show also stars Sonja Sohn, Erika Christensen, Iantha Richardson and Jake McLaughlin.
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