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‘Wicked’ Weaves Record $70M For Universal In First Week On PVOD After Near $700M In Worldwide Box Office
'Wicked' is a hit on PVOD with $70M earned in its first week after a near $700M at the global box office.
The studio generated solid word of mouth for the PVOD release after its Dec. 26 announcement via social, digital, and TV promotion including a Rose Bowl parade float. Beginning in 2020, Universal Filmed Entertainment Group (UFEG) set an industry precedence in formalizing a PVOD window for consumers to watch first-run movies in the home. Since then, PVOD has become an integral component of UFEG releases—inclusive of movies from Universal Pictures, Focus Features and DreamWorks Animation—and has accounted for more than $1.5 billion in consumer spend to date.
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