Get the latest gossip
‘Wicked’ To Cast $80M+ Opening Spell, ‘Gladiator II’ To Roar $65M – Box Office Early Look
'Wicked' is set to capture females in its opening weekend with $80M while 'Gladiator II' is eyeing $65M with men and older women in the pre-Thanksgiving frame.
Interesting to note that both Wicked and Gladiator II came on tracking with tied unaided awareness of 19; that’s the category whereby moviegoers cite what pics they’re going to see without any prodding from a pollster. Presales for Wicked we hear are leaps and bounds ahead of Gladiator II, but that’s only because female moviegoers plan their trips to the cinema far in advance with groups. For Universal, Wicked is their Jurassic World for the year; they’ve been shouting this adaptation of the stage show in Summer Olympic and Super Bowl spots.
Or read this on Deadline