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‘Wicked’ Still Very Popular: No. 1 Pic Among All Streamers For March 17-23; Record Pay 1 Film Debut On Peacock
Universal's Wicked clocked 882 million minutes viewed in Nielsen's preliminary streaming chart for the period of March 17-23, making it not only the No. 1 movie across all streamers for the frame, but also Peacock's biggest Pay 1 film ever for a title in its first seven days.
WICKED, back from left: from left: Bronwyn James, Bowen Yang, front: Ariana GrandeEverett Collection EXCLUSIVE: Universal’s Wicked clocked 882 million minutes viewed in Nielsen’s preliminary streaming chart for the period of March 17-23, making it not only the No. 1 on the Nielsen streaming chart, the previous champ being Universal’s Best Picture Oscar winner Oppenheimer during the week of Feb. 12, 2024. NBCUniversal sold its most Pay 1 movie ad spots ever with 16 brand partners – Adobe, Airbnb, Audible, Comcast, Hims, Lexus, Liquid IV, Nutrafol, Princess Cruise Lines, Rocket Mortgage, State Farm, Target, T-Mobile USA, Turbo Tax, Universal Orlando and Wayfair.
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