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‘Wicked’ Movie Gets Extended Preview At NBCUniversal Upfront In A Novel Promo Move

In an unusual move, NBCUniversal used its upfront pitch to ad buyers in New York to debut a first look at its forthcoming film version of "Wicked."

Cynthia Erivo and Ariana Grande in 'Wicked'Universal In an unusual move, NBCUniversal used its upfront presentation to ad buyers in New York to debut a four-minute extended first look at its forthcoming film version of Wicked. Donna Langley, Chairman, NBCUniversal Studio Group and Chief Content Officer, introduced the footage during her first appearance at the Upfronts since taking on an expanded role that now covers television. Peacock, which has 34 million subscribers, has increasingly highlighted movies, with the Oscar-winning Oppenheimer driving significant viewing in its debut on the service earlier this year.

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