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‘Wicked’ Made $100M On PVOD, Says Universal Distribution Chief As Windows Debate Rages – CinemaCon
'Wicked' made Universal $100 million on PVOD, cash it can use to make more movies, which will ultimately help exhibition said the studio's distribution chief.
Wicked made Universal in the neighborhood of $100 million on PVOD, cash it can use to make more movies, which will ultimately help exhibition, said Peter Levinsohn, Chairman, Global Distribution, NBCUniversal Entertainment & Studios as the debate over exclusive theatrical windows dominates CinemaCon. He said over the last few years the studio has fine-tuned its windowing, “which has made us more profitable, particularly among the small to mid-range films … [which] has allowed us to make more movies. He noted that NBCU moves films on-demand more quickly than to streaming, which it considers “substantially more disruptive” to the ecosystem and where it remains “conservative.”
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