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‘Wicked’ Gets Big Push at NBCU Upfront as Donna Langley Takes Over the Show
NBCUniversal showed major love for its film division, primarily the highly anticipated Cynthia Erivo and Ariana Grande-led "Wicked," during its 2024 upfront presentation Monday.
While not the traditional venue for touting upcoming movies, as this week is all about wooing Madison Avenue to shell out big bucks for prime ad placement on TV, with film chief-turned-overall content boss Donna Langley on stage for her first upfront, the move was a natural moment for synergy. “That kind of creative spirit of taking big swings to create stories that can evoke memories is what animates the spectacular movie event that will anchor our holiday season,” Langley, who was elevated from head of the Universal film unit to leader of NBCUniversal Studio Group last June, said. NBCU chairman Mark Lazarus then gave the corporate pitch: “This week, you’re going to hear a lot of familiar buzz words: ‘premium content, reach scale, engagement and innovation’ to just to name a few.
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