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‘Wicked’ Flying To $120M Opening, ‘Gladiator II’ Conquering $61M – Friday Afternoon Box Office Update
'Wicked' and 'Gladiator II' kicked off Thursday night respectively grossing $20M and $6M+ in previews. 'Wicked's cash includes earlier previews.
Words cannot to begin to detail the amount of marketing oomph that Universal put behind this movie, and more amazingly, they did so on the feature adapation of a Broadway musical, a genre that Hollywood has a love and hate relationship with. Wicked ‘s marketing playbook makes Disney’s promotional plans for Star Wars: Force Awakens look like some grassroots guerilla stunt for a SXSW movie. Meanwhile, over at the AMC in Burbank, CA, which is usually any film’s highest grossing cinema in the nation in a given weekend, the 6PM Imax of Gladiator II was sold out.
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