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‘Wicked’ Earns $70 Million in First Week of Digital Release
After one week, "Wicked" has racked up $70 million in digital rentals.
And Universal expects the Oz-related riches to grow: “Wicked” still has more than two months of exclusivity on home entertainment platforms before the song-and-dance extravaganza will be available on Peacock, the streaming service owned by its parent company, NBCUniversal. Universal has been the most aggressive of traditional film studios in experimenting with the theatrical window and finding ways to minimize a movie’s time on the big screen before offering it to home entertainment consumers. The studio broke industry precedent during the first month of the COVID pandemic by deciding to release “Trolls World Tour” simultaneously on digital platforms and in cinemas (though none except drive-in venues were open at the time).
Or read this on Variety
