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‘Wicked’ Casts Spell With $230M In Profit To Fly In As No. 5 Most Valuable Blockbuster Of 2024
Wicked broke a slew of box office records, becoming the biggest opening for a feature adaptation of a Broadway movie ever.
Crazy Rich Asians filmmaker Jon M. Chu, a die-hard fan having seen a San Francisco workshop of the musical ahead of its Broadway debut decades ago, signed on in February 2021. That was a risky bet for at the time coming out of Covid, with Broadway musical adaptations on a losing streak at the box office with Universal and Platt’s Dear Evan Hansen, Steven Spielberg’s West Side Story, pre-Covid Cats, and even Chu’s In the Heights all tanking. That included, but definitely wasn’t limited to, a Super Bowl first look with Grande and Erivo also in attendance at the Big Game in jerseys; all Wicked trailers culminated in more than a half-billion global views.
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