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‘Wicked’ And ‘Gladiator II’ Releases In China Show The Country’s Hollywood Appetite Is Returning, Imax CFO Says


Releases in China of 'Wicked' and 'Gladiator II' show the country's appetite for Hollywood fare is returning, Imax CFO Natasha Fernandes believes.

Releases in China of blockbusters Wicked and Gladiator II suggest the potent market’s appetite for Hollywood fare is steadily returning, in the view of Imax CFO Natasha Fernandes. Imax CEO Rich Gelfond, speaking to Wall Street analysts on the company’s third-quarter earnings call, conceded that China has “lagged behind the rest of the world in 2024.” He said that was due in part to a “pretty weak” overall economy in the country. Fernandes said the country is “continuing to emphasize the cultural and entertainment sectors as an important driver of their growth,” citing as examples the government’s support of festivals, local production and infrastructure.

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