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‘White Lotus,’ Ad-Free on HBO, Lures Sponsors to Max
Warner Bros. Discovery is creating new ad agreements for 'White Lotus' on Max, even as HBO, which developed the series, remains commercial-free
American Express, Diageo, Google, BMW of North America and Abercrombie & Fitch have struck sponsorship agreements for the third season of the popular series, and the arrangement spotlights how quickly the old rules of TV-ad sales are fading into the past. “By leveraging our premium portfolio of brands and platforms, we’ve created immersive, integrated campaigns that connect audiences to our advertisers in meaningful and innovative ways,” said said Ryan Gould, head of digital ad sales for Warner Bros. The financial-services company sees “so much natural synergy with the show, especially as we know our card members are exceptionally passionate about travel, said Jill Hamilton, Vice President of Global Media at American Express, in a statement.
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