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‘Where people are sharing energies’: why Sabato de Sarno is bringing Gucci’s latest show to London
From luggage to Princess Diana, the capital is central to this inherently Italian house’s history. And with an upcoming show at the Tate Modern, that connection is set to continue
Sabato De Sarno, the creative director of Gucci, credits outfits like this as one of his London inspirations – and part of the reason that the Italian brand will show their latest collection in the capital. Founder Guccio Gucci, the man who gave the brand its trademark double G logo, travelled to London as a teenager, and worked as a porter at the Savoy hotel in the late nineteenth century. Photograph: Tyrell Hampton/GucciThe designer was appointed as Michele’s dressing-up box look – one so successful that revenue more than doubled between 2015 and 2022 – began to flag with consumers shifting to a quiet luxury aesthetic post-pandemic.
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