Get the latest gossip
‘When things dry up, we can’t just call daddy’: Elefant Traks, the DIY label that changed Australian music
On the eve of its final shows, the label’s key members reflect on their ‘activist roots’, their global success and the acts they broke – including Hermitude, Horrorshow and the Herd
In March, the Elefant Traks managing director, Tim Levinson, took to Instagram with an announcement: after 26 years, the independent hip-hop and electronic music label that broke beloved Australian artists including the Herd, Hermitude and Horrorshow was “calling it a day”. Photograph: James Gourley/The GuardianSabir remembers a moment early in the Herd’s run “when someone said to us, ‘Oh, you guys look like the United Colors of Benetton.’” While the band had a “white front” in Ozi Batla and Urthboy, Sabir adds, “when we’d tour, people would see our diverse makeup. After years of steady releases on Elefant Traks, Flume’s sleek 2012 remix of HyperParadise brought the duo to the attention of Nettwerk Music Group’s Rachel Cragg, who pushed Hermitude’s 2015 single The Buzz to a worldwide dance fanbase.
Or read this on The Guardian
