Get the latest gossip
‘We’re Still Here’: How AMC Theatres Is Struggling With $4.5 Billion in Debt and Surviving Thanks to Taylor Swift, Viral Popcorn Buckets and More
AMC Theatres' CEO Adam Aron helps the company survive bankruptcy with help from the Taylor Swift movie, the Dune popcorn bucket and more new ideas.
Over comically large portions of lemon chicken and angel hair pasta glistening with butter (and marinara sauce on the side), along with enough iced tea to hydrate Sin City, Aron opens up about the challenges facing AMC and the moves he’s making to keep the chain afloat as it struggles under a $4.5 billion debt. AMC has invested in a Nevada-based gold and silver mining company, started selling popcorn in shopping malls, launched a branded credit card and partnered with Zoom so audience members can schedule conference calls from the comfort of their local multiplex. In 2020, during the worst of the pandemic, AMC and Universal feuded over the video-on-demand release of “Trolls World Tour.” It ended with the companies striking a historic deal to shorten the theatrical window from 90 days to roughly three weeks — sending shockwaves through a slow-to-change sector of the business.
Or read this on Variety
