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‘We need to take risks’: Chanel gets gritty with Marseille show
Luxury brand continues its strategy of engaging with diversity and real life – but the prices are less inclusive
Grey hoodies layered under the pastel tweed suits, a catwalk on top of an apartment building with concrete benches instead of gilt chairs, looking out over the rooftops of Marseille, France’s less manicured second city. Coming on the heels of shows in Manchester last year and in Dakar, Senegal, in 2022, the choice of Marseille to showcase this summer’s cruise collection reflects a new strategy at Chanel. Immaculately blow-dried hair was instantly dishevelled by the wind, and models in crochet shorts, broderie anglaise camisoles and silk dresses looked thankful for the down-to-earth touches of flat shoes and hoodies as they walked stoically through the drizzle.
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