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‘We Must Now Lead’ Warns TV Academy Governor Eric Shamlin at AI Summit


'We Must Now Lead' warns TV Academy Governor Eric Shamlin at the Academy's AI Summit

Ed Elbrich, a Digital Domain alum who is now chief content officer and president of production at Metaphysic.ai, remembered a day on the set of “The Curious Case of Benjamin Button,” when director David Fincher joked, “someday, we’re going to be making CG people on a laptop in real time.” Ulbrich asserted that that time is here, but creatives are still needed. “These powerful tool in the hands of great artists is yielding amazing things,” he said, adding that all roles from actors to cinematographers are “highly relevant in optimizing AI.” Stephen Fefferman, executive vice president and deputy general counsel, business & legal affairs at Paramount, discussed key areas of AI concern for studios.

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