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‘We have enough products on the planet’: Nobody’s Child boss Jody Plows on the ethics of sustainable fashion
The chief executive of the clothing label is emphasising traceability and accountability in the supply chain – and looking beyond one season at a time
Founded a decade ago by tech and fashion manufacturing entrepreneur Andrew Xeni, and backed by New Look founder Tom Singh, the brand began selling affordable dresses at around £40 with the aim of being more ethical and sustainable than its competitors. Nobody’s Child is expanding the use of a digital “product passport”, developed by Xeni’s tech firm Fabacus, which enables shoppers to track details of how and where garments are made and the ethical credentials of fabrics, packaging and components used. I’ve always believed it to be a superpower, and now more than ever, it’s clear that empathy is critical for effective leadership.” Word she overuses “Connection – whether it’s building relationships, understanding our customers, or aligning the teams, it’s fundamental to everything.” How she relaxes Weekends with the family in Hertfordshire, running, and swimming.
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