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'We had to get Susanna': As Good Morning Britain turns ten, KATIE HIND reveals the inside story of how ITV lured its biggest star away from the BBC - and her surprising next move to save the show
It all began with a secret meeting at the Notting Hill home of a senior television executive. Chief among the guests was Susanna Reid, widely considered to be the hottest thing in television.
Chief among the guests was Susanna Reid, a star contestant on Strictly Come Dancing in late 2013, co-presenter of BBC Breakfast and widely considered within broadcasting circles to be the next big thing in television. She listened without much enthusiasm, however, as ITV's then CEO Peter Fincham made his audacious bid, outlining his team's plans to rejuvenate their daytime television schedule after the ratings slump suffered by the news breakfast show Daybreak, which had replaced GMTV in 2010. From left, Charlotte Hawkins, Susanna Reid, Richard Arnold, Dr Hilary Jones, Sean Fletcher and Laura Tobin, who were hired to launch GMB in 2014
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