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‘Water For Elephants’ Musical Starring Grant Gustin Begins Previews With A Strong Early Showing – Broadway Box Office
Broadway box office held its own following the Presidents Day holiday highs, slipping only about 3% in overall receipts and keeping steady with a total attendance for 24 shows at 205,020 (about 94% of capacity). In all, the productions grossed $26,049,492 for the week ending February 25. Average ticket price of $127.06 was down from […]
While most shows – 17 of the 24 – reported box office decreases from the holiday week, the addition of newcomer Water For Elephants contributed$344,493 to the overall tally; the circus-themed musical performed two previews at the Imperial, filling 94% of seats at the venue. Another recent arrival, The Notebook musical, adapted from the bestseller and hit movie, continued pulling in big audiences in previews at the Schoenfeld, with 99.7% of seats filled and a gross of$880,360. Shows at 95% of capacity or more were& Juliet, Aladdin, Appropriate, Back to the Future, Hadestown, Hamilton, Harry Potter and the Cursed Child, Merrily We Roll Along, MJ, Moulin Rouge!, Six, Sweeney Todd, The Book of Mormon, The Lion King, The Notebook, Water For Elephants and Wicked.
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