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‘Thursday Night Football’ On Prime Video Rolling Out New Ad & Streaming Enhancements As Third Season Kicks Off
In its third season of exclusive streams of Thursday Night Football, Prime Video is rolling out tech innovations for both advertisers and viewers.
Advertising has been an increasing focus across all of Prime Video, which added sponsor messages to film and series originals starting earlier this year and held a lavish upfront presentation in New York last May. Along with five presenting sponsors returning to their pregame, pre-kick, halftime, postgame, and “nightcap” positions, more than 50 new brands will be first-time TNF advertisers this season, Prime Video said. Those new features join award-winning offerings like Defensive Alerts and Prime Vision with Next Gen Stats, which have advanced the traditional viewing experience since Amazon’s exclusive NFL rights deal began in 2022.
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