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‘Thursday Night Football’ A.I. Features Help Amazon Viewers Predict Game Play


Amazon Prime Video will introduce more A.I-driven features to 'Thursday Night Football'

We are excited by the progress, and the new innovations coming this season,” says Jared Stacy, director of live sports production at Prime Video, in a statement. As more consumers flock to interactive streaming hubs for access to their favorite match-ups, they may be able to harness new features that quickly identify the potential for key plays and team maneuvers. “By harnessing the power of data and advanced technologies like generative AI, together we are accelerating the pace of innovation in important areas such as player safety, fan engagement and content production,” says Gary Brantley, chief information officer at the NFL.

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