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‘Thunderbolts*’ Unveils Title Asterisk In Post-Opening Marketing Stunt; U.S. Box Office Debut At $74M
So what exactly did that asterisk mean after all in the Thunderbolts* title? Today, Marvel finally answered that question on its social media handles as well as in top market outdoor ads. That asterisk denotes the movie’s sub-title *The New Avengers which this ragtag group of Winter Soldier, Ghost, John Walker, Alexei Shostakov and Yelena […]
That asterisk denotes the movie’s sub-title * The New Avengers which this ragtag group of Winter Soldier, Ghost, John Walker, Alexei Shostakov and Yelena Belova represents. Disney had a promo partner campaign valued at $75M for the $180M Marvel Cinematic Universe title that included Harley Davidson Motorcycles, Tide, Wheaties, Mike & Ike candies, Cupra Kiro and Formula E racing, LinkedIn, Perfect Sports and Arizona Ice Team. Opening wide this weekend is Lionsgate’s Kerry Washington and Omar Sy action title Shadow Force and IFC’s Clown in a Cornfield.
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