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‘This Is Not Sweden’ Shows What Catalonia Can Bring to the Table as a TV Power
New big ICEC aid and 3Cat pubcaster support is energising Catalonia’s TV scene: a very early example: ‘This Is Not Sweden’
A Prix Europa winner, “This Is Not Sweden’s” success says much about the new ambitions of Catalan industry and key players such as state agency ICEC and pubcaster 3Cat, and Catalonia’s building attraction as an international co-production partner. But the series taps into the whole of the Catalan film-TV ecosystem, Guerrero notes, sourcing Celia Giraldo and Sara Fantoya, two young directors from Barcelona’s famed ESCAC film school – where the just Oscar-nominated J.A. A new Audiovisual Communication General Law obliges TV service providers to invest 5% of annual turnover in European films and series and part of that in titles in “co-official” languages in Spain, such as Catalan.
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