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‘They give us beauty and magic’: why prestige dramas about fashion are TV’s newest obsession

From a Cristóbal Balenciaga biopic to a look at Christian Dior and Coco Chanel’s rivalry, stylish television is all the rage. Brace for tabloid titilation, wild characters and tons of glamour

We’ve moved from the elites in society dictating style, as was the case in the 1800s, to a system where specific designers define trends,” she says “There is a mythology around it and a certain amount of mystique surrounding these figures.” In one scene in The New Look, a perfectly cast Juliette Binoche knocks back cocktails and shoots out witty lines while sitting next to Heinrich Himmler, the commanding officer of the SS, at a dinner party. She points to a raft of Hollywood films made during the Great Depression, such as Mannequin and Stolen Holiday, which were “designed to facilitate tie-in opportunities with department stores” in an attempt to boost the economy.

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