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‘There’s a bit of a damp spirit’: London fashion week opens to hard truths
Running for just four days, and with its influencer coverage dwarfed by New York and Paris, LFW needs British soft power and its prized creatives to bring some buzz
At SS Daley, the Harry Styles-backed brand whose trench coats are now sold at John Lewis, the show opened with the sound of Big Ben, included “Stay Faithfull to Marianne” sweaters in tribute to the late British style icon, and closed with a general clamour for selfies with front row guest of honour, the Amandaland actor Lucy Punch. Actor Debi Mazar took the stage for jewellery brand Completedworks, playing a television shopping channel hostess on the verge of a nervous breakdown, hawking the “mermaid realness” of pearl earrings while sipping a martini. The recent high-profile appointments of Sarah Burton to Givenchy, Peter Copping to Lanvin in Paris and Louise Trotter at Bottega Veneta in Milan attest to British creatives as a highly prized resource.
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