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‘The Traitors’ Knocks ‘Masked Singer’ Off Its Global Formats Domination Perch After Four Years
'The Traitors' beat 'The Masked Singer' To K7's Format Of The Year after four years, announced at Mip TV.
The number of Traitors premieres around the world rose by 57%, with the likes of Spain on HBO Max, Germany and Finland launching new versions, according to K7’s latest Tracking the Giants report, which will be presented at MIP TV today in Cannes. The buzzy word-of-mouth hit led to an uptick in sales for distributor All3Media International, which grew its number of active formats by 8% to 170 helped along by the likes of Gogglebox, Cash Cab and Naked Attraction.The Traitors airs on the BBC in the UK and Peacock in the U.S., with both versions produced by Studio Lambert from a castle in the Scottish Highlands. Originally launched on W9 in France in 2016, Good Luck Guys involves 12 young influencers travelling to a remote tropical beach where they must survive without all the modern comforts and trappings of their privileged lives back home.
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