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‘The Substance’ Set To Soar Past $70M+: How MUBI Fueled Demi Moore’s Comeback At The Global Box Office
'The Substance', the Demi Moore horror body swap movie is grossing $70M+. How this festival film became a hit at the box office.
The Substance, the Cannes Film Festival winning, Demi Moore body swap horror movie, is poised to bust to great heights at the global box office with a$70M-$75M take. That’s quite a landmark for the Working Title produced-2 hour and 21-minute running, French shot movie which has the Ghost and $2.5 billion global grossing blockbuster actress in the awards season conversation for her portrayal of an aerobics instructor TV star, Elizabeth, who soon realizes her days are over in Hollywood. Lionsgate dated on top of the genre movie with their own, the Halle Berry horror film, Never Let Go, which out notched Substance on the chart with a $4.4M start off a TV spot campaign vs. MUBI’s digital and social push.
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