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‘The Substance’ Becomes Mubi’s Biggest Box Success Office to Date as Company Plants Theatrical Flag in U.S. (EXCLUSIVE)
The Demi Moore body-horror 'The Substance' has become the biggest box office to date for Mubi, which made the film its first wide release in the U.S.
But the numbers were enough for “The Substance” — an extreme, satirical and deeply gory genre title that isn’t for the faint of heart and comes in at 2 hours 20 minutes — to claim the sixth spot in the domestic box office in the first week. Indeed, success may boil down to whether its splashiest release as it ramps up its U.S. presence helps establish it as a new, innovative and daring speciality distributor in a market where A24 and Neon have previous dominated that space. Upcoming U.S. releases for the team include Andrea Arnold’s “Bird,” starring Barry Keoghan, Magnus von Horn’s chilling black and white drama “ The Girl With the Needle,” and Berlinale winner “Dahomey.” While these may not have the same WTF factor — or anywhere near the same amount of blood and guts — as “The Substance,” they should help further establish Mubi’s presence in its newest territory.
Or read this on Variety
