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‘The Strong Will Survive’: How WME Is Navigating a Changing Festival Market
WME's Josh Kurfist on what can be done to revitalize festival sales amid market shifts and a tough 2024 for sales.
But as the market matured and evolved, he instructed his staff to get more aggressive about pitching WME acts to prospective buyers and finding opportunities for them to bookend tours and live shows around festival appearances. Despite the cancellations of such once-popular festival brands as Faster Horses, Sick New World, Something in the Water and Alter Ego, Kurfirst and his team have plenty of success stories to tell. Atop a bowl of all-access festival and tour laminates, Kurfirst displays a copy of photographer Lynn Goldsmith’s Music in the ’80s book, open to a shot of the Talking Heads, whom his father, Gary, managed.
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