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‘The Smurfs’ Rightsholder Rebrands as Peyo Company; Unveils New Projects Inspired by ‘Johan & Peewit’ and ‘Benny Breakiron’ Comics (EXCLUSIVE)
'Smurfs' Rightsholder IMPS has rebranded as Peyo Company and is developing series based on "Johan & Peewit" and "Benny Breakiron."
Tonight at the Annecy Animation Festival, IMPS — “The Smurfs ‘” global license holder — revealed it will operate under a new name going forward and begin to revive other original creations from the little blue characters’ famed founder Peyo, aka Pierre Culliford. Characters created by Peyo will be brought to life in new TV shows inspired by the original “Johan & Peewit” and “ Benny Breakiron ” comic books. Nele De Wilde, CCO at Peyo Company, said: “We are delighted to be working with Paramount Animation on an all-new theatrical production, ‘The Smurfs Movie.’ Paramount pulled together a dream team of filmmakers led by the smurftastic director Chris Miller, co-director Matt Landon and producers Ryan Harris, Rihanna, Laurence ‘Jay’ Brown and Tyran’ Ty-ty’ Smith.”
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