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‘The Smurfs’ License Holder IMPS Rebrands As Peyo Company & Unveils Expanded IP Drive – Annecy
‘The Smurfs’ License Holder Rebrands As Peyo Company & Unveils Drive To Exploit Other IP From Belgian Artist
The company also revealed it is embarking on a new strategy to expand The Smurfs franchise and revive other original creations from Peyo’s ‘Johan & Peewit’ and ‘Benny Breakiron’ comic books. The movie was also teased by the studio in a separate event in Annecy on Tuesday fronted by Paramount & Nickelodeon Animation President Ramsey Naito and director Chris Miller. “Paramount pulled together a dream team of filmmakers led by the smurftastic director, Chris Miller, co-director Matt Landon, and producers Ryan Harris, Rihanna, Laurence ‘jay’ Brown, and Tyran ‘ty-ty’ Smith,” Said De Wilde.
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