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‘The Rookie’ Creator Alexi Hawley on How and Why Broadcast TV Is Attracting a Younger Audience, Now More Than Ever
"The Rookie" creator Alexi Hawley writes about how broadcast TV is finding a new, younger audience.
It’s no secret that the world has been an evolving dumpster fire since the financial crash of 2007, which left college students with a crippled job market just as they were dipping their toes into adulthood. Sure, they might be fancier, but kids and young adults who are trying to find some calm in a world of chaos or regulate a panic attack that threatens to derail their day, aren’t looking for fancy. They’re looking for the solace they get from watching Leslie Knope and Ron Swanson bicker, knowing that Detectives Benson and Stabler are on the case while Jim is forever pranking Dwight.
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