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‘The Matrix’ To Screen In “Shared Reality” Format Via Warner Bros Partnership With Cosm
Warner Bros has set a multi-film partnership with "shared reality" venue operator Cosm, kicking off in June with screenings of the original "Matrix."
Little Cinema, a creative studio founded by audiovisual artist Jay Rinsky, helped customize the new version of The Matrix to play in Cosm’s LED dome, which is 87 feet in diameter. The spaces combine permanent theater-style seating and wall-sized screens for communal viewing of a range of sports, live events and other programming, along with a more flexibly laid-out environment. Cosm raised $250 million last summer from investors including Avenue Sports Fund, led by former Milwaukee Bucks co-owner Marc Lasry; and Rock, founded by Cleveland Cavaliers owner Dan Gilbert.
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