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‘The Floor’ Host Rob Lowe on Landing Sunday’s Post-Super Bowl Slot: ‘Single Most Valuable Piece of Real Estate in the Media Business’

"The Floor" host Rob Lowe boasts about the significance of taking the post-Super Bowl slot on Fox.

The latter gig wouldn’t be as notable as the former if it weren’t for the fact the unscripted series, now entering its third season, is debuting in the coveted post- Super Bowl time slot. It’s like, no, no, you don’t understand — this is the single most valuable piece of real estate in the media business,” Lowe told Variety. For Lowe, the fact “The Floor” was picked to take the stage after the Kansas City Chiefs and Philadelphia Eagles duke it out in Super Bowl LIX on Fox is “just proof” of how challenging it has become to find a show that will appeal to a wide audience.

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