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‘The Final Copy Of Ilon Specht,’ About Woman Who Created “Because I’m Worth It” Ad Campaign, Begins Streaming On TED YouTube Channel
A documentary about Ilon Specht, the advertising writer who created the "Because I'm Worth It" campaign, is now streaming on the TED YouTube channel.
“At a time when women were to be seen and not heard and men dictated a woman’s worth, Ilon rebelled, defiantly penning a line which doubled as both the tagline for the world’s leading beauty brand and served as a global rallying cry for gender equality,” notes a release about the film. A remarkable array of stars have taken part in L’Oréal Paris ads, voicing those famous lines “Because I’m Worth It,” including Eva Longoria, Helen Mirren, Jane Fonda, Kate Winslet, Andie MacDowell, Gwen Stefani, Beyoncé, and Cybill Shepherd, among others. “Since its inception, ‘Because You’re Worth It’ has been translated into 40 languages,” notes L’Oréal Paris on its website, “and has become the militant tagline uniting women around the world, encouraging them to fearlessly embrace their ambitions and believe in their self-worth every day.”
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