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‘The Fashionista,’ OSN+ Original About Arab Influencers, Highlights Middle East’s Changing Star System: ‘For the First Time, We Have Our Own Celebrities’
The creator of OSN+'s first original ‘The Fashionista,' about Arab influencers, discusses the changing nature of stardom in the region.
Middle East streamer OSN+ just dropped its first original series titled “The Fashionista,” which aims to capture the flavor of social media stardom in a region where “in the past, we didn’t really have our Brad and Angelinas,” says its creator Yousef Al-Qenaie. It’s packed with digital drama and cutthroat rivalry, but also the “human side” of the protagonists pursuing celebrity, as Al-Qenaie puts it. Below, he speaks to Variety about tapping into the Arab world’s rapidly changing star system while also gently pushing boundaries.
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