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‘Terrifier 3’ Made $80 Million. Marketing Cost: $500,000

Cineverse CEO Chris McGurk outlined how he leveraged his company's mix of media assets to market the horror hit 'Terrifier 3' for just $500,000.

He and President Erick Opeka used the unusual asset mix of new media they’ve compiled over the last decade plus — everything from a podcast network, a Bob Ross FAST channel, an ad-tech platform, and the horror blog Bloody Disgusting — to create a hyper-targeted theatrical release strategy around “ Terrifier 3.” “We developed a blueprint where streaming and associated assets really supported and made a theatrical release work for an independent film,” McGurk told IndieWire. “You combine a studio that will take those risks and work closely with talent to push the envelope, on top of having all the assets, you start to get to a very limited subset of people that could do that, if not maybe just us,” Opeka said.

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