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‘Taylor Swift: The Eras Tour (Taylor’s Version)’ Lands At No. 8 On Nielsen Streaming List In Disney+ Debut Week


Taylor Swift: The Eras Tour (Taylor's Version) landed at No. 8 on Nielsen's streaming list in its debut week on Disney+

The film landed on the streamer March 14 and racked up 677M minutes in its first few days on the platform, according to Nielsen. Nielsen says viewing was driven by an audience that was 70% female, and it was pretty evenly distributed across age ranges. That’s due in part to the fact that The Gentleman saw a 54% surge in viewership from the week prior, tallying 1.86B viewing minutes during this interval.

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