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‘Tangible & collectible’: i-D back on shelves as gen Z revives fashion magazines

Publication makes long-awaited return to UK newsstands amid proliferation of luxury and indie titles

Like point and shoot cameras, vinyl records and brick phones, fashion magazines are having a revival primarily because of nostalgia-driven demand from gen Z. At a party to celebrate i-D’s relaunch, Kloss described it as “an extraordinary piece of fashion history”, explaining that she bought it as she “didn’t want it to die”. A spokesperson for the National Portrait Gallery in London, which is hosting an exhibition dedicated to the Face, the trailblazing magazine that championed youth culture throughout the 80s and 90s, said that in its opening month it received more than 28,000 visitors, 14% of whom were aged under 25.

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