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‘Swiftonomics’: How Taylor Swift’s UK Eras tour could boost the UK economy

Taylor Swift arrives in the UK for her Eras tour over the summer and economists will no doubt be very excited about it.

Given the Eras tour is expected to be the highest grossing ever, could Swift’s arrival in the UK show up in national statistics? Renaissance tour was credited with a bump in Swedish inflation as prices at hotels and restaurants rose in response to soaring demand. Nomura estimate that monthly ‘lodging away from home’ inflation rose 2.1 percentage points for cities included on the Eras tour.

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